الرئيسية > وظائف شاغرة في الإمارات > مطلوب مدير مبيعات للعمل لدى Britannia في دبي الإمارات العربية 26\6\2019

مطلوب مدير مبيعات للعمل لدى Britannia في دبي الإمارات العربية 26\6\2019

مطلوب مدير مبيعات للعمل لدى Britannia في دبي الإمارات العربية 26\6\2019

المسمى الوظيفي : مدير مبيعات – Area Sales Manager
الجهة الموظفة : Britannia
مكان العمل : دبي
دولة العمل: الإمارات العربية

Position Name : Brand ManagerWork
Location : DUBAI
Years of Experience : 5-7 Years
Educational Qualification : Post-Graduate
Job Description :

Position Title: Brand Manager

Function: Marketing

Position Overview:

Deliver Business objectives (Market share gains, Top line and Gross Margins) through insight based consumer marketing.

Key Stakeholders:

Internal: Marketing Team, Sales Teams, QA Team, Finance Dept. Operations / Production Dept. R&D: Product & Pkg. Development

External: Creative Agency, Media AOR, Market Research Agencies, Production agencies / vendors

Educational Qualification:
MBA or equivalent from a premier business school

Experience:
5-7 years of experience

Desired Competencies:

  • Strong analytical abilities to apply thought
  • Must have a good understanding of marketing operations processes
  • Sensitivity to market / category / consumer trends
  • Marketing and business planning
  • Strong written & Verbal communication
  • Commercial orientation
  • Project Management
  • Managed New product development and new pack

Key Responsibilities –

  • Design, manage and coordinate all marketing / promotional activities through monthly activity calendars to deliver market share & overall business objectives (Top line & Brand P&L)
  • Integrate ATL & BTL plans for harmonious execution
  • Review marketing activities & report brand / business impact with learnings & way forward
  • Manage New Product Development from conception to launch
  • Evaluate, plan & implement existing product development: horizontal / vertical line (variant / product) extension, SKU proliferation
  • Analyse monthly sales data to determine SKU/Geography wise requirements on respective products / brands
  • Analyse retail audit data to determine SKU/Channel/Geography wise gaps and opportunities for the brand
  • Competition mapping & tracking reporting
  • Product & Proposition benchmarking with competition”
  • Consumer, category & market insight generation
  • Conduct market research depending on market / business requirements
  • Market / Category & consumer data analysis (market shares / mind share)
  • Consumer STP (segmentation, targeting & positioning)
  • Communication Development (TVCs / Other creative output) to deliver the brand and business goals
  • Develop Media Plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media,
  • Market wise pricing-sizing, benchmarking Britannia products vs respective competition products
  • Interact, negotiate, manage relationship with creative, media, PR, market research agencies & vendors
  • Design of POS & merchandising elements
  • Value engineering / cost reduction measures across product, packaging, activation improving GC & NC
  • Annual budget planning, tracking & deployment
  • On-ground activation planning & implementation
  • Product / brand launch / re-launch / renovation
  • Understand Price structures / value chain & demonstrate commercial acumen managing the Brand P&L
  • Tracking Brand Health indicators regularly
  • Preferred – Exposure to Customer/Trade marketing in Middle East

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